Lara Jaroudi

Our Story

Growing up, Lara decorated events for family and friends as a hobby. Her grandmother was an expert florist, which inspired her to begin working with flowers as well. She learned that different colours, textures and shapes can be mixed together to evoke different emotions.  With time, she learned how to assemble floral arrangements that reflect her clients style and vision.

After recieving so much love and support from her community, she decided to develop The White Ribbon in October, 2020. She chose the colour white in “The White Ribbon” since her design visions start on a clean canvas. The “Ribbon” reflects how she works in harmony with her clients, and the tagline “Inspired Decor” was added as a constant reminder that our clients all serve as the inspiration to our unique designs. The title and tagline together reflect our commitment to client centered services, and an experience unlike any other.

The White Ribbon (TWR) offers event decor such as balloon and floral garlands, high quality and versatile backdrops, walls, centerpieces, cake stands, candy jars, accent decor and more. Our aim is to provide you with an easy, flexible and enjoyable experience, where you could rent your event decor needs at an affordable cost. Reach out today to get started!

Why Choose The White Ribbon?

Let’s start with the 3 things that guide our work:

Our vision is to build a memorable experience from start to finish, so you can enjoy the process as much as the decor.

Our mission is to always deliver personalized floral designs and excellent customer service. 

Our values are committed to honesty, reliability, collaboration and integrity. 

At TWR we offer extra large floral installations for the exterior of commercial or private residences, such as roofs, houses, corporate buildings, schools, and small businesses. You can use these arrangements for pre-wedding events, graduations, grand openings, anniversaries and more! Since we use high quality artificial florals, these can last outside for extended periods of time without wilting, drying out, or dying. It is also the most eco-friendly, affordable and hypoallergenic choice in the market.

At TWR, learning about our clients is just as important as educating ourselves on what’s trending in the decor world today. We offer one hour free consultations for our clients so we could meet and better understand what you’re looking for on the day of your event. Since the pandemic began, we have begun to offer this consultation over the phone, virtually through video, or in person- the choice is yours! You could expect an open conversation and a series of questions so we could get better acquainted and we could better understand what you’re looking for, your vision, and your style. Contact us today to learn more!